Who are Free Range Professionals?

Free Range Professionals is run by Jazka Atterbury. Jazka is a Behaviour Change Specialist with a 25-year career in performing arts, project management, strategic planning, health improvement and learning and development. With 20 years experience designing and delivering training and coaching packages, Jazka has dedicated much of her life to teaching people how to recognise their strengths and gain the knowledge and skills to develop to their fullest potential.

Jazka has successfully collaborated as an early adopter on national workforce change interventions including New Deal, Supporting People, Delivering Race Equality and Making Every Contact Count. The golden thread running through Jazka’s work is enhanced communication, building resilience and people management. She is an expert in her field and brings a wealth of working knowledge and experience of Behaviour Change Principles and People Development to all her work. Jazka understands the time constraints and contractual obligations working in both Public and Private sectors and communicates with organisations every step of the way to ensure she is giving not only the best possible service, but the right service.

Jazka is a qualified Professional Coach and Trainer and is a Member of the Association for Coaching. She holds an Honours Degree in Social Anthropology, has a Professional Practitioners Diploma in Hypnotherapy and Psychotherapy and a National Diploma in Speech and Drama. Jazka is a charismatic and confident public speaker and is fully trained in Motivational Interviewing Techniques. She knows how to relate to and communicate with a wide range of professionals and communities and can disarm even the most resistant participant. A successful fundraiser and researcher, Jazka has also designed and won large Health Improvement contracts for a number of charities. She has research projects recognized by NHS England and published by NICE as Evidence in Practice. One example of such research can be found here.

What makes Free Range Professionals unique?

We offer a free 1-hour consultation to all new clients at your place of business or via Skype for Personal Coaching. During this meeting we find out how we can design and deliver the best possible training or coaching package to suit your needs. We make sure we have regular contact with organisations throughout the design and delivery process ensuring you are happy with our service and we are meeting your expectations.

Free Range Professionals training and coaching packages are always at least 80% practice-based and give participants the confidence, experience and knowledge needed to incorporate new skills into individual and team work practice immediately. Free Range Professionals have a very high success rate and have trained and coached thousands of staff across a diverse range of organisations since 2001.


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“Jazka has been key to the successful development of our Managers at Rakuten Marketing Europe over the past 18 months. She has coached Managers through organisational change, shifting roles, building resilience and developing enhanced communication. The Analysis Reports we have received from Free Range Professionals have helped us measure the impact of coaching on our managers’ performance. Furthermore, her support has made a significant difference in manager performance and retention. The only challenge is managing the waiting list of Managers wanting to work with her!”
— Tessa McCaffrey, Senior Learning and Development Manager, Rakuten Marketing Europe 2018